Monday, 19 February 2018

स्त्री क्या है?

~~  स्त्री क्या है  ~~ 🎋🎋🎋🎋🎋

भगवान .. जब स्त्री की रचना कर रहे थे ,
       तब उन्हें काफी समय लग गया !

आज छठा दिन था , और स्त्री की रचना
            अभी भी अधूरी थी !
    इसलिए देवदूत ने पूछा ~ भगवन् !
  आप इसमें इतना समय क्यों ले रहे हो ?

भगवान ने जवाब दिया ~ क्या तुमने
इसके सारे गुण धर्म (specifications)
देखे हैं, जो इसकी रचना के लिए जरूरी हैं !

👉 यह हर प्रकार की परिस्थितियों को
              संभाल सकती है !
👉 यह अपने सभी बच्चों को एक साथ
             संभाल सकती है , एवं
              खुश रख सकती है !
👉 यह अपने प्यार से ~
    घुटनों की खरोंच से लेकर टूटे हुये दिल
          💔 के घाव भी भर सकती है !
👉 इसमें सबसे बड़ा गुणधर्म यह है कि
        बीमार होने पर भी अपना ख्याल
             खुद रख सकती है , एवं
          18 घंटे काम भी कर सकती है !

देवदूत चकित रह गया , और आश्चर्य से
पूछा ~ भगवान ! क्या यह सब ...
         दो हाथों से कर पाना संभव है ?

  भगवान ने कहा ~ यह स्टैंडर्ड रचना है !

        देवदूत ने नजदीक जाकर ...
    स्त्री को हाथ लगाया , और कहा ~
   भगवान .. यह तो बहुत सोफ्ट है !

भगवान ~ हाँ ... यह बहुत ही सोफ्ट है ,
    मगर ... इसे बहुत strong बनाया है !

👉 इसमें हर परिस्थिती को संभालने की
        ताकत है !

             देवदूत ने पूछा ~
          क्या यह सोच भी सकती है ?

   भगवान ने कहा ~
👉 यह सोच भी सकती है , और मजबूत
        होकर मुकाबला भी कर सकती है !

         देवदूत ने नजदीक जाकर ...
   स्त्री के गालों को हाथ लगाया , और
     बोला ~ भगवान ये तो गीले हैं !
   लगता है इसमें से लिकेज हो रहा है !

     भगवान बोले यह लीकेज नहीं है !
                         यह इसके आँसू हैं !

    देवदूत ~ आँसू किस लिए ?

             भगवान बोले ~
          यह भी इसकी ताकत हैं !
      आँसू .. इसको फरियाद करने ,
       प्यार जताने एवं अपना अकेलापन
               दूर करने का तरीका है !

            देवदूत ~ भगवन् !
       आपकी रचना अदभुत है !
    आपने सब सोच-समझ कर बनाया है !
               आप महान हैं !

भगवान बोले ~
        यह स्त्री रूपी रचना अदभुत है !
         यही हर पुरुष की ताकत है , जो
              उसे प्रोत्साहित करती है !
सभी को खुश देखकर ये भी खुश रहती है !
      हर परिस्थिति में हंसती रहती है !

               उसे जो चाहिए ...
         वह लड़ कर भी ले सकती है !
       उसके प्यार में कोइ शर्त नहीं है !

       उसका दिल टूट जाता है , जब ...
       अपने ही उसे धोखा देते हैं !
        मगर .. हर परिस्थिती से ...
      समझौता करना भी जानती है !

      देवदूत ~ भगवन् !
             आपकी रचना संपूर्ण है !

           भगवान बोले ~ ना ...
           अभी इसमें एक त्रुटि है !
      यह अपनी  'महत्वत्ता'  भूल जाती है !

सभी आदरणीय स्त्रियों को समर्पित...
यह हमारी माँ, पत्नी, मित्र, बहन या बेटियां या कोई भी हो सकती है। उनको हमारा नमन🙏🙏🙏💝💝💝 💝💝💝dedicated to all beautiful ladies

Wednesday, 14 February 2018

The seven PPC Tips in Google Adwords for Beginners by Kranti Gaurav

The seven PPC tips presented below can help you avoid making mistakes but also achieve a better return from your investment.

PPC: is it just a waste of money?

Many beginners to PPC and Adwords get to the conclusion that PPC is a waste of money and they stop using it because they are spending money without a return. Before getting into the PPC tips part and since this article is mainly for newbies to PPC, I thought it’s better to state that PPC is not a waste of money; on the contrary is a fast way to get customers and make sales online which tends to converts better than any other tool (with the exception of SEO).
So, if you are using PPC but not making any money, don’t give up but try to get educated on how to optimize your campaigns for a better ROI. The following ppc tips will certainly guide you in the right direction.

#1 – Take a moment to think about your account structure

Many beginners to AdWords tend to create one campaign and one ad group and throw everything in there. That’s not a good practice and while it’s not easy to explain everything in this post, your AdWords account should mimic your website’s structure.
This means that if you have 4 product categories then in your account you can have 1 campaign with 4 ad groups (one for each product). Furthermore if you target more than one countries and languages i.e. English and Spanish, you need to have 2 campaigns one for each language.
If you are like most people that have everything in one ad group then either hire a professional to setup the campaigns in a more efficient way or take a look again at the guidelines provided by the AdWords team.

#2 – The home page of your website doesn’t have to be your landing page for all ads

When creating an AdWords ad you are asked to provide the URL people will visit once they click on the ad. Most people enter the home page of their websites but this is not necessarily correct. In fact it is more appropriate to redirect users to a page that has more information about the products/services advertised in the ads.
For example if you are selling engagement rings then you should redirect users to the engagement rings page of your website that has the different types of rings you sell and not the home page that has a list of all the products you are selling.

#3 – Don’t forget about mobile ads

As a seller you should not forget about mobile even if you are not expecting to make any sales directly from mobile devices. The same is true for advertisers.
You should have ads targeted to mobile devices, with a reduction in the bid compared to desktop even if you are not expecting to make sales from mobile. The reason is simple, it is statistically proven that a lot of people start their search for products and services on their mobile and then continue to desktops.

#4 – Use Ad Extensions to increase your CTR

Ad extensions make your ads more clickable by adding more items in the ad copy like direct links to your site’s product pages or contact us page or adding an extra line highlighting your best advantages and many more.
Ad Extensions are easy to setup and can make a big difference in your CTR. .

#5 – Grow your campaign if it’s profitable

That’s a very basic tip but you should only grow your campaigns if they are profitable. PPC in general is an easy way to spend a lot of money without realizing it so it is important to track the performance of your campaign and add more funds and budget only if you are making profit.
If you are not making any profits then your first action is to optimize your campaign and make it profitable and then spend more money.

#6 – Enable Conversion tracking with values

This is related to the above and what is important is to have conversion tracking in your campaign not only for the purposes of tracking the number of conversions but also the conversion value. This is sometimes a bit tricky to setup but it will certainly help you identify if a campaign is profitable or not.
If you have difficulties setting up conversion tracking with conversion value, you can always hire someone from odesk to for a very low cost to do it for you.

#7 - Have numbers in your ads

By numbers I don’t mean any random numbers but offers, prices and discounts. Ads that highlight special offers by giving exact number i.e. ‘45% off retail prices’ or ‘hosting packages from $9.99’ perform better than ads without any references to numbers.
Thank you so much Guys.
Stay Fit, Take Care & Keep Smiling :-)
God Bless !!
Kranti Gaurav
XLRI Jamshedpur

Confusion Between Google Adsense & Google Adwords by Kranti Gaurav

The difference between Adwords and Adsense is that adwords allows you to advertise on the Google search results pages (and the network of partners) while Adsense is the platform to use as a publisher to display Google Ads on your website.
Both platforms are developed and owned by Google and they have positively contributed to Google’s success. As a blogger or website owner there are many reasons why you should understand the difference between the two. For starters you should know what each platform is and under what circumstances you can use both Adwords and Adsense on the same website.
What is Google Adwords?
Adwords is the platform you can use as an advertiser to show your ads on the Google Search Results Pages, partner websites or the Google Display network (websites that show Google Ads).
One of the main characteristics of Adwords is that you only pay when someone clicks on your ad (Pay Per Click). When you create an account with Adwords, you can create your advertising campaigns, choose your ads and budget, decide where your want the ads to appear and Google will only charge you when someone clicks on the ads.
Adwords has become very successful not only because it generates a big part of Google’s income but also because PPC does offer a lot of benefits to businesses too.
In general, adwords is not difficult to use but if you don’t know how to use it correctly, you may end up losing a lot of money.
When you register with Adwords you can create several campaigns and ads (grouped into ad groups) and each adgroup can be targeted to a specific group of people. The system allows you to select for which keywords you want your ads to appear and also for which areas, times, days etc.
It is a very flexible platform with a number of options to create campaigns that are aligned with your overall digital marketing strategy and business objectives. The best way to learn how to use Adwords is to visit their official page but some things to have in mind are:
If I use Adwords, will my ad appear on the first position in Google SERPs?
No. This is the biggest misconception many people have about adwords. There is no guarantee that your ads will appear on the top positions of a page for a given query. Adwords ads in general appear above the organic search results and on the right hand side of the page.
Where exactly your ads will appear depends on many factors (competition, quality score of your ads, quality of landing page, bid amount and many many more) but this is something you can control and tweak through the adwords dashboard. An experienced Adwords Certified professional can help you optimise your campaigns and achieve better results.
Do I pay a fee when my ads are shown?
No. Adwords is a Pay Per Click (PPC) system which means that you only pay for clicks on your ads and not views.
Can I use both text and rich media ads (video, images) in my campaigns?
Yes, you can use rich media ads but these will be shown in the Google Display network (sites that participate as publishers in Adwords i.e. Adsense websites) and not in the Google SERPS. In Google search results only TEXT ads are shown.
Can I use Adwords for Local marketing?
Yes, you can use adwords to target users that are physically located in a particular area. For example if you have a barber shop in Boston, you can use Adwords to show your ads to people looking for a barber shop and are located within a radius of 30 miles from your business.
What is Google Adsense?
Adsense is the platform you can use as a webmaster or blog owner (we call these a ‘publisher’) so that Google ads are shown in your website. When someone clicks on an ad that is shown on your website you will get paid a portion of what the Adwords advertiser pays. For example:
Let’s assume that a skateboard manufacturer uses Adwords to promote their products and they pay $2 to Google every time someone clicks on their ads.
Let’s also assume that you have a website offering skateboarding tips and you also participate into the Adsense program i.e You allow Google ads to be displayed on your website. When someone clicks on an ad from your website you will get paid $1.36 (68%) and Google will keep the $0.64.
The calculations above are only an example, there are many factors that play a role when both adwords and adsense decide how much each click is worth but what is certain is that for a click you (as a publisher) will get 68% and Google 32%.
I have explained in more details how Adsense works and how much you can make from Adsense but what is good to understand if you are a beginner to adwords and adsense is that Adwords is for advertisers who want to promote their products on the Internet and Adsense is for website owners who want to make money from their content.
Can I use Google Adsense and Google Adwords together?
Can I use adwords to promote my website so that more people will visit and click on my adsense ads and make money? NO. This used to be the case in the past but not anymore.
What some marketers did in the past was to run adwords ads to get traffic to a website and then aggressively place adsense ads on the page so that they get more clicks and make profit from the difference they paid for the adwords ads and what they received from Adsense.
This no longer works and should be avoided because:
Adwords has now more strict policies on what you can advertise on their platform. The system is mainly for businesses that sell real products and services online and not for affiliate or MFA (Made For Adsense) type of websites.
Adwords does not allow the landing page to have adsense. This means that while it’s ok to run adsense on your website and also use Adwords, the landing page (this is the first page visitors will see when they click an ad and enter your website), should not have adsense.
This is a very important rule that should not be violated in any way because you risk in losing both your adwords and adsense accounts and then you will be looking for adsense alternatives.
Adsense ads placement policies do not allow for aggressive placement of ads. It is recommended not to show more than 1 ad above the fold (that’s my recommendation and not the official adsense rules. You can read them here), and this will reduce the number of clicks your ads may receive thus reducing your earnings.
Do I have to use the same account for Adwords and Adsense?
That’s another difference between the two. You adwords and adsense account may use the same Google login but they are totally different and independent. For example you may end up losing your adwords account but still have access to adsense and the opposite.
Conclusion and final thoughts
Both adsense and adwords are great tools you can use to make money and also promote your products and services online. Adsense is the best option to monetise your content rich website and adwords is one of the most efficient ways to advertise your businesses to a well defined targeted audience.
Thank you so much Guys.
Stay Fit, Take Care & Keep Smiling :-)
God Bless !!
Kranti Gaurav
XLRI Jamshedpur

Tuesday, 13 February 2018

Advertising Small Business Using Bing Ads By Kranti Gaurav

Advertising Small Business Using Bing Ads By Kranti Gaurav 

Advertising your small business on search engines is a great way to get your website in front of potential customers at the moment they are looking for your type of product or service. Many people immediately think of Google for this type of advertising, but you shouldn’t overlook other search engines, such as Bing

With over 30% of the search engine market share and 5 billion monthly searches, there is huge potential to reach your target market with Bing ads.  

In this article, I will cover:  

1.What Bing Ads Is

2. How Advertising on Bing Works

3. Advantages of Advertising on Bing

4. Why You Should Advertise on Bing, not Just on Google

5. How Much Bing Advertising Costs

6. How To Set Up Your Bing Account in 9 Steps  

1. What Is Bing Ads? 

Bing Ads is the advertising platform you use to show ads on the Bing network, which includes the,, and search engines. You can also use Bing’s advertising platform to advertise on third party websites and apps that Bing owns, but I will be focusing on the search engine network in this article. 

Bing ads on the search engine results page look almost identical to the regular search results, and appear at the top, bottom, or side of the page. 

2. How Advertising on Bing Works  

When a user searches for a term, Bing shows ads on the search engine results page based on the search term that was used. For example, if you search for “hair saloon Delhi,” you will see ads for hair saloons in Delhi on the results page. 

Whenever someone conducts a search, Bing holds an “auction” to determine which ads to show on the search engine results page. Bing takes the following into account when deciding whether or not to display an ad: 

Amount bid – Bing wants to make money off of your advertisement. Therefore, if you outbid your competition, you are more likely to have your ad show. However, Bing only gets paid when someone clicks on the ad, which is where factor #2 comes in. 

Relevancy of website to search term – Bing wants the ad to actually be useful to the person searching, so that it is more likely that they will click on it. Therefore, your ad for pizza delivery will likely never show when someone searches for “pink roses,” no matter how much you bid. 

Landing page experience – Your ad should send the person who clicks on it to a page they expect based on what you are advertising. So if you own a toy shop and your ad is promoting your model airplanes, have your ad link to the model airplane page of your website, not the page with toy boats. 

3. Advantages of Advertising on Bing
Online advertising on a search engine such as Bing has many advantages over offline and even social media advertising. These include:
People use Bing to make purchasing decisions – People searching the term “plumber Delhi” are more than likely looking to hire a plumber in Delhi at the moment they are searching. By advertising on Bing, you can pay to have your website appear at the top of the search results, so people searching this term find you instead of your competitor. 

You only pay if your ad works – Bing uses a pay-per-click advertising model, which means that you only pay if someone is interested enough in your ad to click on it. You can also set a maximum daily or monthly budget, so you will never exceed your advertising budget. 

Advanced tracking capabilities – Using Bing’s dashboard, you are able to see how many people saw your ad, how many clicked on your ad, and how much you paid for each click– all in one place. This is a big advantage over traditional offline media where it is much harder to track how many people engaged with your ad. 

4. Why Advertise on Bing over Google? 

While Google is the largest search engine in the world, Bing does capture over 30% of the market. Bing’s network consists of Bing, Yahoo and AOL, and according to Bing, the search engine is used by 59 million users who are not reached by Google. 

Bing advertisers can actually benefit from the fact that fewer people are advertising on Bing. This means less competition, which leads to better ad positions and lower costs per click (CPC). According to Wordstream, their clients saw an average 33.5% cheaper cost per click on Bing over Google. 

I looked into this by searching terms on both Google and Bing to see the average CPC. The results were clear that Bing is consistently more than 3x cheaper than Google. If you are already running ads on Google and deciding whether you should run ads on Bing as well, Bing offers a simple to use auto import of all of your current Google ads. 

Therefore, if you want to test out both platforms for yourself to see which one produces the best results for your business, you can do so easily. 

5. How Much Does Advertising on Bing Cost? 

Bing uses a pay-per-click (PPC) advertising model to determine how much advertisers pay for their ads. This means that you only pay when someone clicks on your ad. 

The cost per click of an ad depends on how much you bid on certain keywords. The amount you will need to bid ranges greatly depending on how much competition there is for a particular keyword. 

If you want to advertise a very niche business in a small town, you could pay less than .20 cents per click. If you want to advertise a competitive business in a big city, cost per click can be more than  Rupees20. 

You can use Bing’s keyword planner to see how much the suggested bids are for your ad to show up when someone searches for specific key terms. More on selecting keywords to come. 

When considering how much you are willing to pay per click, you will want to think about how much you stand to gain from acquiring a new customer. 

For example: Let’s say 1 out of 10 people who click on your ad becomes a customer, and a new customer means  Rupees500 for your business. You will probably be ok with spending  Rupees20 per click, since the total spend ( Rupees20 x 10 =  Rupees200) is still less than the  Rupees500 that you will gain. 

6. How To Set Up Your Bing Ads Account in 9 Steps 

Step 1: Request your  Rupees100 coupon

Click here to visit the Bing Ads signup page, and enter your information to get a  Rupees100 advertising coupon. Then click the “sign up for Bing ads” button in the upper right hand corner of the page. 

Step 2: Create your account

You can enter any email address that is not already associated with Bing. Then enter your information to create your Microsoft account (if you don’t already have one). 

Step 3: Import from Google AdWords or skip this step

After you create your account, you will have the option to either import previous campaigns from Google AdWords, or create a new campaign. 

Importing from Google AdWords is a tool for people who are already running Google search ads and want to run the same ads on Bing. If you are not running ads on Google, you can skip this step. 

Step 4: Do your keyword research

Before you write your ad, you will want to research what keywords you want your ads to show for. As a general rule of thumb, you want your ads to show for keywords that have high volumes of traffic, have low competition, and are clicked frequently. 

You also want your ads to show for keywords with high purchasing intent. This means that people who are searching these terms are more likely to be in the mindset to buy. 

For example, someone searching for “best pizza near me” is likely looking for a spot to eat lunch that moment. You will want the ad for your pizza restaurant to show for this search. Someone searching “delicious pizza recipes” is probably just looking to make their own pizza at home. You probably do not want your ad to show for this type of search. 

To figure out which keywords you should bid on, you can go to Tools at the top of the page, and then click on Keyword Planner. You will then be able to enter a possible keyword that you’re interested in bidding on. 

If your business is located in India, you will want your keyword research to target all of the country. This will provide more data for monthly searches and suggested bids. 

After researching nationally, you can do more targeted research to just the city your business is located in. This will provide insights on search traffic just in your targeted area. This can be helpful, but there may not be enough data to provide much insight. 

Bing Ads Keyword Research 

After you hit the “get suggestions” button, you will be shown suggested search terms that are related to the one you entered. 

Bing Ads Keyword Suggestions 

Navigate to the “keyword suggestions” tab to see the average monthly searches and the competition for each term. 

I recommend searching different terms relevant to your business so that you can get a sense of which terms have higher search volumes and lower competition. It also may help you think of terms to include in your ad. 

For example, if you own a pizza restaurant, you can see that people often search for delivery, local, and best. Including these words in your ad will help your ads be shown on the results page when people include those terms in their search query. 

If you own a store with a wide variety of products, it is often better to choose more targeted keywords. 

For example, Walmart ads often show when you search terms that they sell at their store. However, instead of just advertising their website as a seller of most things, they specifically mention the product you have searched. This increases the chances that the user will click on the ad and find what they’re looking for. Use targeted keywords to more accurately advertise to the user. 

Step 5: Create your campaign

Now that you have an idea of the keywords you want your ad to show for, it’s time to create your first campaign. Navigate to the dashboard and click on “create campaign.” 

Choose the goal of your campaign. This helps Bing have a better idea of what you are trying to accomplish with your ads, so that they can make more helpful suggestions. 

Bing Ads Goals - You will then be able to choose your daily budget, the location you want your ads to show, and if you want people to see your ad that are in your target location, searching for your targeted location, or both. 

Bing Ads Targeting - Target your ads to search users who are located near your store. 

I suggest starting with a daily budget of  Rs.10 a day. This is enough so that you will get a good idea of how ads are performing, but not so much that you will end up spending thousands of dollars. You can adjust the budget after your ad has been running for a week or so if necessary. 

When determining the location you want to target, you’ll want to model it after your current customers. If you’re a local business that wants to drive more traffic to your brick and mortar store, you should probably target people within a certain radius of your store. 

Step 6: Enter your keywords and choose match type

Now it’s time to enter the keywords that you researched in step 4, and choose the match type. 

When entering your keywords, you can decide how closely the user’s search query needs to match your keywords in order for your ad to appear. Here are the 4 options you can choose from: 

Broad match – This is the default option. Your ad will show for search queries that contain your keyword or synonyms of your keyword. If you keyword is “dog food”, your ad might show for “food for puppies” or “quality dog food.” Syntax: keyword 

Broad match modifier – By adding a plus sign before a word, you are able to lock that word into place. This means that if your keyword is “+dog food”, your ad might show if someone searches “dog treats,” but not for “puppy food.” Syntax: +keyword
Phrase match - Putting quotation marks around your keyword means that the order and the words within the quotes have to stay the same. However, words can be added before or after the term in quotes. So if your term is “dog food”, then the search query “cheap dog food” will trigger your ad, but “food for dogs” and “dog super food” will not. Syntax: “keyword” 

Exact match – With an exact match, the search query needs to match your keyword exactly. So if your keyword is “dog food,” your ad only shows when someone searches “dog food,” nothing else. Syntax: [keyword] 

If you’re not sure which type of match to use, go with broad match at first. If you notice that your ad is showing for terms that are not related to your business, then you will need to adjust your keyword matching. 

For example, if you own a dog supply store, and notice that your ads are showing when people search for cat supplies, you can use the broad match modifier so that the word dog must be included in the search for your ad to show. 

Step 7: Write your ad 

Now it’s time to write your ad. You want your ad to include your keywords and be enticing so that many people click on it. You will be able to see how your ad looks when displayed at the top of the search results, on the side of search results, and on a mobile device. Make sure your ad looks good on all three, since it could potentially appear in all three spots. 

Here are some tips on the characteristics of a good pay per click ad: 

a. Include the search terms your clients are using in your ads

b. Use local identifiers

c. Describe what sets your product apart

d. Avoid jargon and use your customer’s language

e. Address your customers directly by using words like you and yours

f. Be specific – Instead of saying “big discount,” say 50% off

g. Include a call to action

h. Take advantage of ad extensions (text that appears under the ad) 

Step 8: Connect your credit card 

After you have written your ad, you must connect your credit card to start running your advertisement. 

Once you have run your ad for a couple of months, you will want to take some steps to further improve the effectiveness of your Bing ads. These steps are: 

a. Add negative keywords

b. Create additional ads for split testing

c. Utilize advanced targeting options 

Add Negative Keywords To Your Campaign 

The keyword section of the main ads page allows you to see all the search terms your ads are showing for. You will be able to see how many impressions each search term is getting. If you notice that your ad is showing for a search term that is not related to your business, then you will want to add that term as a negative keyword. 

For example, if you own a wine store, and your ad is showing for “wine glasses,” but you don’t sell glasses, then you will want to add the word “glasses” as a negative search term. This way your ad will no longer show for this term. 

You can do this by navigating to the keywords section, selecting “View: Keywords” and clicking “Negative keywords.” Use negative keywords if your ad is showing for terms not related to your business
Create Additional Ads 

You want your ads to generate as much relevant traffic as possible to your site, within your specified budget. Generally, you can expect a good click through rate on a top positioned search ad to be between 1 and 3%. That means for every 100 times a keyword gets searched, your ad is getting clicked somewhere between 1 and 3 times. 

One of the easiest things you can do to increase your click through rate is to create multiple ads with slight variations. When you have multiple ads, Bing will automatically rotate them to see which ad results in the highest click through rate. 

Armed with that data, you can pause the ads with low click through rates. Then you can take what you have learned from your ads with high click through rates to try and continually improve. Creating new ads is easy, just click the links below: 

Utilize Advanced Targeting Options 

Using Bing, you can adjust your settings so that you spend more of your budget showing your ads to people who have a higher chance of buying from you. You can do this by going to your settings and adjusting the targeting options. The key to effective Bing ads is continuous testing and measuring results, so that you are getting the highest return on your advertising spend. 

Bottom Line 

Advertising on Bing is a very effective way to get your business in front of a new audience. By following this step by step guide, you should have your Bing ads up in running in no time. 

Thank you so much Guys. 

Stay Fit, Take Care & Keep Smiling :-) 

Kranti Gaurav

XLRI Jamshedpur

Friday, 9 February 2018

An Introduction to Digital Sales by Kranti Gaurav

Digital Sales: What Does it Mean?

How much time does your company invest landing a single sale?

Traditional sales — the phone calls, meetings, and lunches of the past — have taken a back seat to digital sales in the past decade. Now, companies hoping to steadily land new clients must reinvent the sales process to cater to the needs of customers without losing the all-important personal touch. Discover why traditional sales processes are failing and what you can do to change your company’s outlook for the future.

The Problem with Traditional Sales

When it comes to selling the traditional way, everyone loses. Why? Because your company invests significant time and resources without an impressive return while your customers are forced to dodge unwanted sales calls and come up with new excuses as to why they’re not “all in” with your product or service. It’s frustrating for both sides, and doesn’t help your company grow in the long run. With more than 2 billion people using the Internet, it no longer makes sense to approach sales with dated ideas. It’s time to innovate your sales process using proven digital tactics.

How to Perfect Digital Sales

Digital sales involves the use of virtual channels to reach out to prospects, provide education, and ultimately offer a solution that uniquely meets their needs.  Think of it as 1-1 marketing.  Here are three key strategies to complete an effective digital sales model.

1. Understand Your Customers Through Enhanced Profiling

Your sales department’s secret weapon is using customer data to improve the customer experience.

a.) Use the Data You Have: Organizations have plenty of insight on their prospects and customers which they can use to make sales more effective.  Whether it is providing sales with triggers around specific activity or prioritization of leads/accounts with a lead scoring model, making better use of data can make a big difference in sales productivity.

b.) Social Media: Facebook alone has more than 1 billion users and LinkedIn has 300+ million.  The growing number of social platforms gives your company endless options to listen to what customers have to say and learn more about them through improved profiling.. From reviewing common complaints to addressing unmet needs, building a strong social media presence is essential to digital sales.

c.) Advocate Based Selling: Online reviews are a great way for customers to get acquainted with your company while researching whether you’ve effectively solved a problem for someone else.  Monitoring reviews and providing advocates with the power to share their views will not only offer a snapshot of sentiments about your solutions, but also offer social proof of your value for uncommitted prospects.

2. Sell Like a Marketer through Digital Channels

a.) Social: A common misconception about social media is that it’s just for socializing. For brands, engaging customers with social media posts, news, and responsiveness through social media, however, is the best way to build rapport and engage customers (all while in a platform of their choosing).

b.) Email: Without a doubt your most direct digital channel, email is the crux of your company’s customer engagement. Between drip campaigns, newsletters, and special offers, email simplifies lead nurturing without tying up your sales department’s resources.

c.) Marketing Automation: Work with marketing to gain insights to customers with this tool.  Use these insights to offer up personalized content or offers to your prospects.

3. Educate Your Customers with Digital Content

One of the best ways to communicate value online is by providing education to prospects. Not only does this benefit them without forcing a commitment, but it shows you’re investing in their problems by providing solutions tailored to their needs. Use the following assets to educate via digital channels (and make recommendations to sales on how to use them):

a.) Personalized Content: Whether creating blogs, white papers, or social media content, you have the power to offer helpful advice and tips through content tailored to your prospects. Incorporate both written and visual content into your sales process to make solutions accessible to Internet prospects.

b.) Curated Third Party Content: Thoughtfully curated content from third party sources shows you’ve taken the time to cater to your prospect’s needs.

c.) Case studies: Sometimes it’s difficult to visualize how a solution will benefit your customer’s life, but detailed case studies can add an illustrative quality to the typical problem-solution equation. Create case studies focused on industries you serve by outlining their struggles, failed solutions, effective solutions, and ultimate results.

d.) Web-based events: Working with marketing to host an event, such as a webinar, is a great way to establish expertise and use digital channels to make a personal connection with many prospects at once. Develop webinars focused on a particular topic, use complementary visual elements (such as slideshows or presentations), and leave room for engagement with customers after the event.

The result of using digital channels: Time and frustration saved

These new channels are making it much easier for sales teams to prioritize their targets and spend time on the right ones.  Using digital tactics and technologies allows you to connect with the right buyer at the right time, as opposed to the traditional pure volume metrics of yesterday.

Thank you so much Guys.

Stay Fit, Take Care & Keep Smiling :-)

God Bless !!

Kranti Gaurav
XLRI Jamshedpur